I’m a passionate creative director and visual storyteller with deep roots in photography, fashion, and brand building. Over the course of my career, I’ve led omni-channel creative strategies and built integrated marketing programs that connect emotionally, drive results, and elevate brand identity.

Most recently, I served as Creative Director at PetSmart, where I led brand campaigns, digital content, and photography. I was brought in to challenge the brand’s creative direction and evolve both its process and cultural relevance. With my fashion background, it was a fun (and undeniably adorable) opportunity to reimagine storytelling through a more joyful, emotionally resonant lens.

Prior to that, I was Photo Director at Nordstrom, helping define the visual identity for both Nordstrom and Nordstrom Rack. I led cross-functional creative across OOH, digital, and social—ensuring brand consistency and visual cohesion at every touchpoint. Earlier in my career, I served as a Fashion Editor at Saks Fifth Avenue, where I began what has become a lifelong relationship with photography and storytelling. As I grew into Art Director and then Senior Art Director roles, I built shoots from the ground up, developed creative teams, and refined a strong, intuitive directing style.

I’ve truly grown up in the photography world—and bring to every project not only a sharp visual eye, but also a trusted creative network in Los Angeles and New York. I excel at identifying cross-channel opportunities that deepen customer connection and strengthen brand equity, whether I’m developing a seasonal campaign, directing a shoot, or leading a team through a complex brand evolution.

At the core of my work is a belief in collaboration, creative rigor, and strategic alignment. I love building and empowering teams to deliver exceptional work that bridges brand storytelling across platforms—with clarity, cohesion, and purpose.